Tuesday, August 14, 2012

RCI Cybermagazine

Interviews and reports | Weather | News | Multimedia
Episode date 13 August 2012
Interviews and reports
Fitness experts gather in Toronto for annual canfitpro conference
canfitpro
Fitness experts, personal trainers, nutrition and wellness specialists from all over Canada will gather in Toronto over the weekend to attend one of the major events in the fitness industry in North America, the canfitpro conference.
Darwinian Grooming and Consuming
Professor Gad Saad
Gad Saad discovered that for women, there is a time of the month to shop and a time to eat!

Dr. Gad Saad is a marketing professor at Concordia’s John Molson School of Business, and Concordia Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. He’s the author of, The Evolutionary Bases of Consumption, and The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature.

In his latest study, he set out to investigate how a woman’s menstrual cycle affects consumption desires, product usage, and dollars spent on food and beauty aids.

It is one more step in Gad Saad’s mission to “Darwinize the business school."  Professor Gad Saad maintains, that over the years the social sciences have rejected any biological base for human behaviour in favour of environmental factors only. This, he says, was in the utopian hope that environments could be changed, or improved. Over the last 15 years, however, his own research, and that of several other academics and scientists, increasingly point the way to the importance of both, biology and environment.




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