Saturday, July 28, 2012

RCI Cybermagazine

Interviews and reports | Weather | News | Multimedia
Episode date 27 July 2012
Interviews and reports
Canadian amateur sport to get Olympian facelift
Courtesy the COC
The Canadian Olympic Committee is getting rave reviews for its efforts to rebrand amateur sport in this country.

In May, the COC launched a new campaign called “Give Your Everything” to show Canadians how hard Olympians train.
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